Telling a story through scent
This scent has got to be one of the most complex scents I have worked on but ultimately one of the most rewarding. The story behind it is an abstract one but one I love telling. Once people hear it they totally get where I am coming from. Creating scents this complex and sometimes difficult to sell used to be something I struggled with. I was always told to make something that will appeal to everyone and in essence, boring for me but would have more commercial viability. Due to the many pressures of running a business, I did take that advice and channelled my energy to other lines following this way of thinking. I am very glad to say all these lines were a complete failure and have been put into the bargain basket at my stall in St George’s Market. It always amazes me to think that the age old cliche of following your passion and doing it your own way totally holds true for me and my business.
My approach to creating a scent then is to create something inspired by something, someone or somewhere I love! This scent does all three. Sligo was where we as a family spent most of our summers and had the best holidays. For me, it was a place of magic, faeries, castles, forests and of course the ocean. I have old notebooks from this time that I filled with stories about the different smells I encountered! Even from a young age, I was fascinated with smells. Then later in life, another’s words namely Y.W Yeats began to play a part in major times of my life. Particularly..
The Cloths of Heaven
Had I the heaven’s embroidered cloths,
Enwrought with golden and silver light,
The blue and the dim and the dark cloths
Of night and light and the half-light;
I would spread the cloths under your feet:
But I, being poor, have only my dreams;
I have spread my dreams under your feet;
Tread softly because you tread on my dreams.